Your brand profile | Firetend guides

The brand profile is a short document about your business that the content agent reads before every request. It decides how the agent writes and what it's allowed to say as fact.

What's in it

Brand: your name as you write it, your website, tagline, what you do and what sets you apart.
Audience: who you serve.
Market: your country, language and spelling (for example British English), currency and service area. The country is also used for keyword data.
Voice: how you sound, with what to do and what to avoid.
Rules, and a Responsible content section if you work in health, finance, legal or another regulated field.
Banned terms: words never to use, with what to write instead.
Locked facts: prices, addresses, opening hours, credentials and other facts, each with the page it came from.
Key pages and your calls to action.
Pending: facts that are still missing, and what they hold up.

How it's made

A new site gets a brand profile when the design agent builds it, from the sources you gave.

If your site doesn't have one yet, or you want to start again, ask the agent in the editor:

Set up the brand profile from https://yourbusiness.com

The agent reads your homepage and up to eight key pages (about, services, pricing, locations, FAQ). It records a fact only if it read it on one of those pages or you told it. Anything it couldn't confirm goes under Pending, and it tells you who could supply it. Setting up the profile this way usually uses 2 actions.

See and edit it

Go to Settings → Brand profile. The profile opens as plain text. Change what you need, choose Review & save, check the lines you changed and choose Save. Reset undoes changes you haven't saved.

If there's no profile yet, you'll see Set it up with the agent. It opens the editor with the request ready to send.

Your changes are saved to the draft. The agent works from the draft, so it uses your edits straight away; your visitors never see the profile.

You can also ask the agent to update it: "We now open on Sundays" or "Add 'cheap' to the banned terms".

How the agent uses it

Facts: the agent states as fact only what the profile lists, what it read on a page during that conversation, or what you tell it. If it needs a price or a qualification that isn't there, it asks.
Voice and spelling: everything it writes follows your voice and your spelling.
The check before saving: when the agent checks a page it has written, any banned term counts as an error it must fix. Spelling that doesn't match your profile (American spellings on a British site, or the reverse) is flagged for it to correct.

Without a brand profile, the agent suggests setting one up before writing anything bigger than a small edit.

Keep it current

The profile is only as good as what's in it. When a price, address, opening time or service changes, update it first, then ask the agent to update the pages. Fill in anything under Pending as soon as you can: until you do, the agent leaves those facts out of what it writes.