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NewDescribe your business; the design agent builds the site

The website that keeps itself up to date.

A design agent builds a fast, search-ready site from your business. Then a content agent keeps it current: it researches the keywords, writes in your brand's voice and checks every fact and link. You approve each change, and it's live in seconds.

Start freeSee how it works
SEO and GEO ready · Agent ready · Fast by default
The problem

Websites fall behind the businesses they're for.

In a 2026 survey of 1,900 website professionals, 70% said website projects get deprioritised because they're too slow or hard to ship.Source

01

Small changes wait weeks

A new service, a price, an FAQ: every change is a ticket for a developer or an agency, so the site falls behind the business.

02

Content that ranks is a craft

Keyword research, sources, structure, schema, internal links. Doing it properly takes hours a page, so most pages never get it.

03

The site itself is heavy

Themes and plugins add megabytes of code. Pages load slowly on phones, and search engines and AI tools notice.

Start from your business

Not a template. A site designed for you, by an agent.

Clinics, schools, studios and firms today; a blog or guides beside an existing site; B2B and SaaS sites soon. You check the brief and a first look before the full build.

  1. 01Tell us about the businessYour current website, or a few lines about what you do, plus sites whose look you like.
  2. 02Approve the briefThe design agent reads your site and writes down the facts, audience and look. Nothing is made up.
  3. 03See a first lookA preview of the design on your own content, before the full build. Adjust it, or go.
  4. 04The whole site is builtEvery page, your content moved over, structured data added, and every page checked.
  5. 05Review and publishAsk for changes in plain words, then publish on your own domain.
Build my site
A real rebuild

Fresh Minds Academy, rebuilt by the design agent.

A tutoring school in Richmond, BC and Singapore. The agent read their Google Sites website and built a 49-page site: 21 programs, 18 teacher profiles and their campuses, in their crest and colours.

Fresh Minds Academy home page before: a Google Sites page with a full-screen photo and the school name
Before: their Google Sites website.
Fresh Minds Academy home page after: a green and gold design with the crest, programs and a register button
After: designed and built by Firetend.
Mobile performance score
6898
SEO score
82100
Main content shown (mobile)
4.6 s1.5 s
Page weight
10.7 MB222 KB
Requests
817
Sitemap, llms.txt and structured data
NoneAll

Home pages measured on 31 October 2026: Google PageSpeed Insights, mobile (before, after); page weight and requests in a mobile browser on a first visit.

See the new site

Then the content agent wrote their first article.

Asked for a guide to AP and IB for parents in Richmond, it checked real search data first, proposed the keyword and title, and wrote the article only after a go.

The content agent's plan: the keyword ap vs ib with 590 searches a month in Canada, two related keywords, the proposed title and a Go ahead button
The plan: keyword data for Canada and a title, before any writing.
The article "AP vs IB: How to Choose the Right Program for Your Teen" in the Fresh Minds Academy design, with key takeaways
The draft: written in their voice, with sources, for the school to review.
What agents change

An agent can now do the whole job. We made it safe to let it.

Your site lives as files in its own repository, so every change is a reviewable draft that has to build before anyone can publish it. Nothing goes live until you say so, and anything can be rolled back.

  1. 01AskDescribe the change, or click any text and type.
  2. 02ResearchKeyword data, Google results, sources it actually read.
  3. 03ProposeThe plan comes back first. You say go, or adjust it.
  4. 04CheckSEO checks, link checks and a full build, every time.
  5. 05PublishLive on your domain in seconds. One-click rollback.
After launch

Change it any way you like. Nothing breaks.

Every edit is checked against the site's own rules before it's saved, collects in a draft, and goes live when someone publishes it.

Click the pageChange any text where you see it. Sections move, copy and add from the page itself.
Or use the formsEvery page and entry has a form that knows the site's rules, so nothing breaks on publish.
Or ask the agentNew articles, better service pages, refreshed pages, sharper titles: proposed first, then done.
Design changes, reviewedAsk for a new section or layout. The design agent works on a copy; you see a preview first.
SEO and GEO ready

Built to rank on Google and get cited by AI answers.

The agent works the way an SEO specialist does: it writes articles, improves service pages, refreshes pages against what ranks today and fixes titles and descriptions. Every site ships the technical groundwork that search engines and answer engines look for.

Real keyword dataVolume and difficulty for your market, not guesses.
Google's results, readWhat ranks, People Also Ask and AI overviews.
Your brand, verifiedA brand profile of facts the agent may state; nothing invented.
Structured dataLocalBusiness, Service, FAQPage, Article and breadcrumbs, automatically.
Search engines hear about changesEach time you publish, Bing and other IndexNow search engines are told which pages changed, within minutes.
Written to be citedDirect answers, FAQs and clear facts that AI answer engines quote.
Agent ready

Ready for the visitors that aren't people.

AI assistants and agents now read the web on people's behalf. Every Firetend site tells them what they may do and hands them clean Markdown instead of a page full of code.

Among the 200,000 most visited sites, only 4% declare AI usage preferences and 3.9% serve Markdown to agents.Cloudflare, 2026

scan · brightsidedental.com0/6 passed
  • robots.txt with a sitemapCrawlers find every page
  • AI usage preferencesContent-Signal: search, AI answers yes · training no
  • Markdown for agentsAccept: text/markdown gets the page source
  • llms.txtA reading list of the site for AI tools
  • Structured dataLocalBusiness, Service, FAQPage, Article, Breadcrumbs
  • Complete sitemapEvery page listed; articles carry their dates
Fast by default

About 50× lighter than the site it replaced.

Pages are built ahead of time as plain HTML, with almost no JavaScript, and served from the edge, close to every visitor.

Their Google Sites pageLoading…
Page weight0 KB
Requests0
JavaScript0 KB
Their Firetend siteLoading…
Page weight0 KB
Requests0
JavaScript0 KB

Fresh Minds Academy's home page on a first visit in a mobile browser, 31 October 2026: their Google Sites website against the site Firetend built.

For agencies

Run every client site from one place.

Give clients a site they can edit themselves, with roles that keep them to their own site and publishing in your hands. Your team and the agent ship the content plan across every account.

  • Workspaces with owner, developer, editor and client roles
  • Clients see only the sites you give them
  • Every change is a draft with a preview and a diff
  • Custom domains with automatic HTTPS, set up in a few clicks
  • A brand profile per site, so the agent writes like each client
For developers

No lock-in. It's your repo.

Every site is a plain Astro project: Markdown content, a typed schema and an AGENTS.md contract your own coding agent can follow. Download the whole project any time; platform updates are tested and published for you.

Simple pricing. Unlimited editors.

You pay for sites and the AI's work, never for the people who edit. Start free: the research, design brief and first look cost nothing.

Starter

$39/month

1 site · 150 actions a month

Growth

$99/month

3 sites · 500 actions a month

Agency

$249/month

10 sites · 1,200 actions a month

See plans and pricingStart free

Give your team a website
they can actually change.

Start free