SEO autopilot for your business website

Firetend's Autopilot does the monthly SEO work a small business never gets round to. On the 1st of each month it proposes a short plan of new pages, articles and refreshes for your site, chosen from real keyword data and, once you connect it, your own Google Search Console figures. You approve the pieces worth writing. It writes each one into your site, checked, and you publish.

How a month on Autopilot works

1. A plan arrives. On the 1st, the content agent looks at your services, your pages and what people search for, then proposes a few pieces. Each one shows its search phrase, how many people search for it each month, how hard it is to rank for, and one line on why it's there. You get the plan by email.
2. You decide. Untick anything you don't want and approve the rest, or ask for a different plan. Nothing is written until you approve it, and a plan you don't approve simply lapses at the end of the month.
3. The pieces are written. One at a time, each in a few minutes, with the same steps the agent uses when you ask it yourself: research, writing in your brand's voice, search and AI checks, and a test build. Each lands in your draft.
4. You publish. Review the pieces and publish when you're happy. From your second Autopilot month you can let approved pieces go live by themselves once their checks pass; every publish can be rolled back.

You set the size: Pieces a month, at most, 4 by default and up to 15. It's a limit, not a target.

How topics are chosen

Autopilot works the way a careful SEO specialist does on a small site:

• Around your services. Every article supports one of your service or location pages, and links to it first, so the pages that turn visitors into customers get stronger.
• From real searches. Keyword data for your country, and what Google shows for each search today. When the results are business pages, the piece is a service page; when they're guides, it's an article; when big directories own every slot, it picks a narrower search it can win.
• Pieces that help someone decide. Costs, comparisons, rules and requirements, problems and fixes come first.
• Your real Google figures. With Search Console connected, it refreshes pages sitting just off page one, pages losing clicks and pages people see but don't click, and leaves pages that already rank in the top three alone.

What it never does

• Pad the plan. When there aren't enough good topics, it proposes fewer and says why. On one art school's site, the first plan had two pieces where four were allowed: most of the school's own terms had no searches, so it said so and focused on two refreshes that could win.
• Invent facts. Facts about your business come only from your brand profile, your site or you. If a piece needs a price or a qualification the agent doesn't have, it leaves it out and tells you.
• Compete with itself. One page per search: it never plans a second page for a search one of your pages already targets, and improves that page instead.
• Publish without you. Pieces wait in your draft until you publish, unless you've turned on publishing by itself.

Autopilot or an autoblogging tool?

Many tools sold as SEO autopilot write and post articles on a schedule. That can fill a blog quickly, but volume isn't what makes a small business site rank or win customers. Before you choose any of them, ask:

Question to ask	Autopilot in Firetend
Who decides what gets written?	You approve every piece before it's written
Where do the topics come from?	Your services, real keyword data, Google's results and your Search Console figures
What stops two pages chasing one search?	Each page records its one search phrase; the plan checks every page before proposing
Where do facts come from?	Your brand profile and your site; nothing invented
What happens to the pages people buy from?	Articles link to and support them; they're improved too
Where does it publish?	Your own website, built and hosted by Firetend, on your own domain

What it costs

Autopilot uses your plan's actions, with no separate price: 2 to propose the plan, and 8 for each piece written. A month of 4 pieces is about 34 actions, which fits every plan with room for your own requests. If you run out, the remaining pieces wait until actions are available again; there are no surprise charges.

Good to know

• Autopilot doesn't promise rankings. It does the work that makes ranking likely and shows you what changed on Google each month, once Search Console is connected.
• It needs a brand profile, set up when your site is built.
• It suits service businesses best: clinics, schools, studios and firms, where every article can point to a service people book.

FAQ

What is SEO autopilot?

SEO autopilot is software that does recurring SEO work for a website without you having to start each task: choosing what to write or improve, writing it and publishing it. In Firetend, Autopilot proposes a monthly plan from real search data, and you approve each piece before it's written.

Does Autopilot publish without my approval?

No. You approve each piece before it's written, and it's saved to your draft for you to publish. From your second Autopilot month you can choose to let approved pieces publish themselves once their checks pass, and roll any of them back.

How many articles does Autopilot write each month?

Up to the number you set, 4 by default and at most 15. It writes fewer when there aren't enough topics worth writing, and the plan says why.

Do I need Google Search Console?

No, but it helps. Without it, Autopilot plans from keyword data and Google's results. With it connected, it also uses your site's real clicks, impressions and positions, and the monthly plan email starts with last month's figures.

Can I write my own articles too?

Yes. Ask the content agent for anything at any time, or edit pages yourself. Autopilot only adds a monthly plan on top.