Law firm website builder with an AI content agent

Firetend builds a law firm's website from the site it already has, then keeps it current with a content agent that writes the pages people search for, such as a practice-area page for "family lawyer" in your city. You approve every change before it goes live. It's a website builder and host, not practice-management software: it has no case files, billing or client portal.

What a law firm's site needs, and what Firetend does

People looking for a lawyer search by problem and place, read about the lawyer, and then call or write. The site's job is to have a clear page for each of those steps.

What the firm needs	What Firetend does
A page for each practice area	Service pages, each with its own title, summary, FAQ and the offices that offer it
A page for each office	Location pages with address, phone, opening hours, map and FAQ
Attorney profiles	Team pages, marked up for search engines as people at your firm
The testimonials and reviews you already have	Moved over from your current site; the agent never rewrites testimonials
Consultation requests	Forms with an Inbox and email, spam filtered; reply from the Inbox
Clients who prefer to message	A WhatsApp button on every page and beside your phone number
Online consultation booking	Embeds the booking calendar you already use (Calendly, Acuity, SimplyBook and the like)
Local search	Structured data for your firm, each office (address, hours, services), each practice area and attorney
Clients in other languages	Up to three other languages, every page translated, each at its own address

Maps, videos and booking calendars load only when a visitor clicks them, so pages stay fast and set no cookies until then. See service and location pages and forms and your Inbox.

Start from the site you have

Give Firetend your current website's address. The design agent reads it for your practice areas, offices, attorneys and wording, so nothing is retyped. Choose Keep my look, make it much better to keep your colours, logo and feel, rebuilt properly; or show it up to three sites you like.

In about five minutes you get a design brief (what the agent learned, the pages it plans, colours, fonts and voice, and facts to confirm, for example two different phone numbers on your old site) and a first look at the home page. Approve it and the full build takes 15 to 40 minutes. Then come rounds of feedback in plain words, and you publish on your own domain.

We don't have a law firm to show you yet. What the agent built for Fresh Minds Academy, a tutoring school in Richmond, BC and Singapore, is the same kind of job: it read their Google Sites website and built a 49-page site with 21 programme pages, 18 teacher profiles and their campuses. Swap programmes for practice areas and teachers for attorneys. On PageSpeed Insights (mobile), the performance score went from 68 to 98.

The Fresh Minds Academy site Firetend built from their old Google Sites website

One limit to know before you switch: Firetend doesn't yet set up 301 redirects from your old site's URLs to the new ones. Your own domain keeps working once connected, and search engines that support IndexNow are told about changed pages when you publish. More in an AI website redesign.

Practice-area pages, written from your facts

After launch, ask the content agent in plain words: "Add a page for our estate planning practice. We offer it at the Austin office only."

For bigger work like this it proposes before it writes: the search phrase, how many people search for it each month in your market (from real keyword data), the title, the outline, and the facts it needs from you. It checks whether the search results for that phrase are business pages or articles, and if they're articles, it suggests an article instead. Reply "go" and it writes in your voice, links the page to related practice areas and offices, checks it for search and AI-readiness and saves a draft for you to review. See write an article.

Lawyer advertising rules still apply

A law firm's website is advertising. ABA Model Rule 7.1 (the ABA Model Rules are the basis for most states' rules of conduct) bars false or misleading communications about a lawyer's services. California's Rule 7.1, for example, reads: "A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services." States add their own detail: the State Bar of Arizona's guidance, for example, covers past results, "certified specialist" and disclaimers on firm websites.

What Firetend does about it is simple: the agent states only facts that come from your site, your brand profile or you. It asks rather than inventing a result, a qualification or a fee, and nothing goes live until you approve it. Checking a page against your jurisdiction's rules is still your job; we don't give legal advice.

Pricing

	Starter	Growth	Agency
Price	$39 a month ($32 yearly)	$99 a month ($82 yearly)	$249 a month ($207 yearly)
Sites	1	3	10
AI actions a month	150	500	1,200

A new practice-area page or an article is about 10 actions, so Starter covers roughly 15 a month. Every paid plan includes hosting, your own domain, the editor and the first AI build. Unlimited teammates. No free trial; a 14-day money-back guarantee. The Free plan shows you the design brief and first look. Details on pricing.

Honest limits

No client portal, member logins, document uploads or payments.
No booking system of its own; it embeds yours.
No drag-and-drop canvas: you edit by clicking text, using forms, or asking the agents.
Old URLs aren't redirected automatically yet.
A new, small company, with an English interface (your site can be in other languages).

If you want intake, billing and your website in one place, practice-management software that includes a site builder is the better fit. If you want a fast site whose practice-area pages keep getting written and updated, start here.

A law firm website builder that writes your practice-area pages