Service and location pages
Improve or add the pages customers find when they're ready to book, with the content agent or by hand in Content.
Service and location pages are where people land when they search for what you do, where you do it: "family lawyer Singapore". Local business sites have both. Edit them yourself, or have the content agent improve them or add new ones.
What these pages hold
Find them under Content → Services and Content → Locations. Edit opens the page in the editor; the Fields button there shows the fields below. Text on the page itself you edit by clicking it.
A service has:
- Title: the service as customers search for it. It's the page's main heading and the start of its title in search results.
- Description: the meta description, 140 to 160 characters.
- Summary: one or two sentences, shown under the heading and on service cards.
- Price from and Duration: for example "From $120" and "45–60 minutes". Fill these in only with figures you're sure of.
- Locations: where you offer it. Leave it empty if every location does.
- Cover and Cover alt: an image and its description.
- FAQ: questions and answers, which search engines can read as an FAQ.
A location has a Name, Photo, Description, Address, Phone, a WhatsApp number if it has its own, Email, opening Hours, a Map URL, an FAQ and an Order.
The panel shows how the page looks In search results. To add one yourself, choose New service or New location.
Ask the agent
In the Editor, choose Agent and ask, for example:
Improve our service pages for people searching in Singapore
Add a service page for Invisalign. We offer it at our Orchard clinic only.
The agent audits what's there and keeps what works; it never rewrites testimonials. It adds a new page only for a service you offer.
What the agent checks
For each page it looks for:
- a title that doesn't use the words customers search for, or that's too long to show in full;
- a description outside 140 to 160 characters;
- a summary longer than two sentences, or missing the search phrase;
- a thin page, with nothing on what to expect or why choose you;
- a missing FAQ, or fewer than three real questions;
- any price, duration, credential or location your brand profile doesn't back up;
- no links to related services, the locations that offer it, or articles.
It then picks a search phrase for each page from real search data and checks the results are business pages. If they're mostly articles, that phrase belongs in an article. No two service pages share a phrase.
The proposal, then the pages
The agent replies with a plan and writes nothing yet: what it found on each page, the phrase it picked, the title and description it suggests (or "keep"), and facts it needs from you, such as a price.
Choose Go ahead or Adjust. The agent then writes in your voice, keeps service pages a similar length and shape, and links each page to related services, locations and articles. A new service page also gets a link from one or two related services, so visitors can find it. It checks each page, test-builds the site and saves to your draft. Read the pages and choose Publish when you're happy.
What it costs
The proposal uses 2 actions. Each page the agent then writes or largely rewrites uses 8, so one page is about 10 in all. Small changes to other pages, such as the links it adds from related services, don't add anything. Editing the fields yourself is free.