A dental website builder that writes your treatment pages
A dental website builder that rebuilds your practice's site with treatment, clinic and dentist pages, embeds your booking tool and keeps it current.
Firetend builds a dental practice's website from the site it already has, hosts it, and keeps it current with a content agent that writes the pages patients search for, such as an Invisalign or implants page for your town. You approve every change before it goes live. It isn't practice-management software: no patient records, recalls or online booking system of its own. It embeds the booking tool you already use.
What a dental practice's site needs, and what Firetend does
Patients search for a treatment near them, check who the dentist is and what others say, and then book or call. Each of those needs a page that answers it.
| What the practice needs | What Firetend does |
|---|---|
| A page for each treatment | Service pages with a summary, "price from" and duration (only figures you give it), FAQ, and the clinics that offer it |
| A page for each clinic | Location pages with address, phone, its own WhatsApp number if it has one, opening hours, map and FAQ |
| Dentist and hygienist profiles | Team pages, marked up for search engines as people at your practice |
| The patient reviews you already have | Moved over from your current site; the agent never rewrites testimonials |
| Online booking | Embeds your booking calendar (Calendly, Acuity, SimplyBook and the like) |
| Appointment requests and questions | Forms with an Inbox and email, spam filtered; reply from the Inbox |
| Patients who prefer to message | A WhatsApp button on every page and beside your phone number |
| Being found locally | Structured data for the practice, each clinic (address, hours, services), each treatment and dentist |
| Patients who speak other languages | Up to three other languages, every page translated, each at its own address |
Booking calendars and maps load only when a visitor clicks, so pages stay fast and set no cookies until then. See search, maps, videos and booking and service and location pages.
Start from the site you have
Give Firetend your current website's address. The design agent reads it for your treatments, clinics, team and wording, so nothing is retyped. Choose Keep my look, make it much better to keep your colours, logo and feel, rebuilt properly; or show it up to three sites you like.
In about five minutes you get a design brief, including facts to confirm (say, two different opening hours on your old site), and a first look at the home page. Approve it and the full build takes 15 to 40 minutes: every page, your content moved over, structured data added, every page checked. Then feedback rounds in plain words, and you publish on your own domain.
We don't have a dental practice to show you yet. The closest example is Fresh Minds Academy, a tutoring school in Richmond, BC and Singapore: the agent read their Google Sites website and built a 49-page site with 21 programme pages, 18 teacher profiles and their campuses. For a practice, that's treatments, dentists and clinics. Its mobile PageSpeed Insights performance score went from 68 to 98, and the main content now shows in 1.5 seconds instead of 4.6.
Old URLs aren't redirected to new ones automatically yet; your own domain keeps working once connected. More in an AI website redesign.
Treatment pages, written from your facts
Ask the content agent in plain words: "Add a service page for Invisalign. We offer it at our Main Street clinic only."
It first proposes: the search phrase, how many people search for it each month in your market (from real keyword data), the title, the outline and the facts it needs, such as a price or which dentist provides it. Reply "go" and it writes in your voice, links the page to related treatments and the clinics that offer it, checks it for search and AI-readiness and saves a draft. It can also audit your existing treatment pages and refresh the thin ones. See service and location pages.
Dental advertising rules still apply
A practice website is advertising, and health advertising is regulated. In the US, the American Dental Association's guidance quotes its Code, Section 5.F: no dentist shall advertise "in a manner that is false or misleading" in any material respect. It adds that every state has laws against false, deceptive or unsubstantiated claims, and that violations can lead to fines or loss of a licence. Other countries have their own regulators and rules.
The agent states only facts that come from your site, your brand profile or you. It asks rather than inventing a price, a qualification or a result, and nothing goes live until you approve it. Whether a page meets your regulator's rules is still your call; we don't give legal advice.
Pricing
| Starter | Growth | Agency | |
|---|---|---|---|
| Price | $39 a month ($32 yearly) | $99 a month ($82 yearly) | $249 a month ($207 yearly) |
| Sites | 1 | 3 | 10 |
| AI actions a month | 150 | 500 | 1,200 |
A new treatment page or an article is about 10 actions, so Starter covers roughly 15 a month. A group with several practices on separate sites fits Growth or Agency. Every paid plan includes hosting, your own domain, the editor and the first AI build. No free trial; a 14-day money-back guarantee. See pricing.
Honest limits
- No booking system, patient portal, logins or payments of its own.
- No drag-and-drop canvas: edit by clicking text, using forms, or asking the agents.
- Old URLs aren't redirected automatically yet.
- A new, small company, with an English interface (your site can be in other languages).
If you want booking, recalls and your website from one dental software vendor, that's a better fit. If you want a fast site whose treatment pages keep getting written and updated, start here.
FAQ
Can patients book online?
Yes, through the booking tool you already use. Firetend embeds calendars such as Calendly, Acuity and SimplyBook; it doesn't take bookings itself.
Will the agent write prices or before-and-after claims?
Only what you or your existing site give it. It asks for a price or a qualification rather than guessing, and you approve every page.
We have three clinics. Does each get its own page?
Yes. Each clinic gets a location page with its address, hours, phone and map, and each treatment page lists the clinics that offer it.
Can I keep our current design?
Yes. Choose Keep my look, make it much better and the design agent keeps your colours, logo and feel.